About ROAS Calculator
We build free, accurate advertising performance tools because every marketer deserves access to professional-grade analytics — regardless of budget or technical skill.
Why We Built This
Most ROAS calculators online are either hidden behind paywalls, bloated with unnecessary features, or buried inside enterprise platforms. We saw a gap: marketers — especially solo operators and small teams — needed a fast, reliable way to check whether their ads were actually making money. No login walls. No credit card required. Just enter your numbers and get a clear answer in seconds.
That frustration became the starting point for ROAS Calculator. We started with a single tool and kept expanding based on what users actually searched for and asked about. Today the site covers Google Ads, Facebook/Meta, Amazon, TikTok, and e-commerce ROAS — each with platform-specific benchmarks and optimization guidance.
Our Approach
Accuracy Over Simplicity
Our formulas follow the exact same definitions used by Google Ads, Meta Business Suite, and Amazon Advertising. We don't round, estimate, or simplify. When industry benchmarks are cited, we reference the data source and year.
Free Means Free
No signup, no email gate, no 'freemium' upsell. Every calculator and guide on this site is completely free to use, unlimited times. We sustain the site through advertising, not subscriptions.
Privacy by Default
Your calculation data stays in your browser. We don't store, transmit, or log any numbers you enter into our tools. There's no analytics tracking on calculator inputs.
Actionable, Not Academic
Every guide includes specific, implementable steps. We avoid vague advice like 'optimize your campaigns' and instead provide concrete actions: check this setting, adjust this bid, test this variable.
Our Data Sources
Industry benchmarks referenced throughout this site are compiled from publicly available advertising reports, including Google Ads industry benchmark reports, WordStream advertising benchmarks, and platform-specific documentation from Meta, Amazon, and TikTok. All benchmark data includes the source year for transparency.
Benchmarks are updated periodically. If you find outdated data, please let us know via the contact page.
Our Mission
Our mission is to make advertising analytics accessible to everyone. We believe that every marketer, regardless of budget or technical expertise, deserves access to professional-grade calculation tools to measure and improve their advertising performance.
What We Offer
- Free ROAS calculators for Google Ads, Facebook, Amazon, TikTok, and more
- Platform-specific industry benchmarks updated with source citations
- Step-by-step guides from basic ROAS concepts to advanced optimization
- Break-even ROAS and target ROAS planning tools
- No registration required — every tool works instantly in your browser
Contact Us
Have questions, found a bug, or want to suggest a new tool? We read every email and typically respond within 48 hours.