Calculate your Amazon PPC advertising performance. See both ROAS and ACOS—compare with other platforms easily.
ROAS
4.00×
Return on Ad Spend (industry standard)
ACOS
25.00%
Advertising Cost of Sale (Amazon metric)
Ad Profit
$750
Average performance by Amazon advertising type:
| Ad Type | Avg ACOS | Avg ROAS | Notes |
|---|---|---|---|
| Sponsored Products | 20-30% | 3.33-5× | Most common, best for sales |
| Sponsored Brands | 25-40% | 2.5-4× | Good for brand awareness |
| Sponsored Display | 30-50% | 2-3.33× | Retargeting, off-Amazon |
Typical performance by product category:
| Category | Avg ACOS | Avg ROAS |
|---|---|---|
| Electronics | 25-35% | 2.86-4× |
| Home & Kitchen | 20-30% | 3.33-5× |
| Beauty | 15-25% | 4-6.67× |
| Clothing | 25-40% | 2.5-4× |
| Toys & Games | 20-30% | 3.33-5× |
| Sports & Outdoors | 20-35% | 2.86-5× |
Benchmarks vary by competition, seasonality, and product price point.
Amazon uses ACOS, while other platforms use ROAS. This calculator shows both:
Ad Sales ÷ Ad Spend
How much revenue you get per $1 spent
(Ad Spend ÷ Ad Sales) × 100%
What % of sales goes to advertising
ACOS × ROAS = 100. They're inverse metrics—one goes up, the other goes down.
ROAS
Ad Sales ÷ Ad Spend
ACOS
(Ad Spend ÷ Ad Sales) × 100%
Ad Profit
Ad Sales - Ad Spend
High performer
Spend
$200
Sales
$1,000
Profit
$800
Excellent efficiency — strong profitability
Break-even
Spend
$500
Sales
$1,000
Profit
$500
Half revenue goes to ads — barely covering costs
⚠️ Note: This calculator uses standard ROAS/ACOS formulas. Actual Amazon metrics may vary based on attribution windows and reporting settings. Verify with Amazon Campaign Manager.
Convert between ACOS and ROAS
Calculate true profit with COGS
Find your minimum profitable ROAS
Master the ROAS calculation
Understand ROAS benchmarks
Compare with industry standards
Use our converter tool for quick ACOS ↔ ROAS conversions.